Image & Text has been positioned as a multi- and interdisciplinary journal for visual culture, unlike journals that might focus on cultural studies or fine arts or art history. The aim of the journal is to draw perspectives from a broad field of interests and subjects: visual anthropology, material culture, visual arts, design culture, visualising sciences and technologies, art history, philosophy, fashion, media and film studies, architecture, literary studies, tourism studies, new media and cyber theory.
The emphasis of the journal is on the Global South and also on encouraging emerging scholars and emerging fields. Visual culture is a dynamic field and Image & Text addresses this both in its content and design format.